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Magazines

Research World (May 2004)

With the Olympics returning to their cradle, Greece will be the centre of the world's media-attention this summer. It is hoped for, and cautiously expected, that the enormous event will give the country's industries - including market research - a...

Catalogue: Research World 2004
Author: ESOMAR B.V.
May 15, 2004

Magazines

Research World (April 2004)

Twenty providers that account for over 80% of the worldwide marketing research turnover, or even ten companies being responsible for over90% of global turnover in 2010, is this probable? The degree of concentration has already risen to this level in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
April 1, 2004

Magazines

Research World (March 2004)

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas...

Catalogue: Research World 2004
Author: ESOMAR B.V.
March 1, 2004

Magazines

Research World (February 2004)

The presentation of research results apparently tends to become more problematic when it is about polling and opinion research, that is to say pre-electoral surveys and research concerning political issues. To an increasing level, the results are...

Catalogue: Research World 2004
Author: ESOMAR B.V.
February 1, 2004

Magazines

Research World (January 2004)

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing...

Catalogue: Research World 2004
Author: ESOMAR B.V.
January 1, 2004

Magazines

Research World (December 2003)

Predictions have a habit of coming back to haunt those who get it wrong. Still, discussions with five of the big market research players reveal surprising unanimity about industry growth forecasts (between 2% and 4% worldwide), views on how clients...

Catalogue: Research World 2003
Author: ESOMAR B.V.
December 15, 2003

Magazines

Research World (July 2003)

For the fifth year in a row the once robust US market for commercial market, media and public opinion research growth rate declined, with 2002 increasing 2.4%, or just 0.8% after inflation. But 2003 seems to hold a little promise.

Catalogue: Research World 2003
Author: ESOMAR B.V.
July 1, 2003

Magazines

Research World (June 2003)

The market research industry in France is coping reasonably well with the economic slowdown, but growth is unevenly distributed, as is optimism. For most agencies this is a time for battening down the hatches until hoped-for recovery in 2004.

Catalogue: Research World 2003
Author: ESOMAR B.V.
June 1, 2003

Magazines

Research World (July 2002)

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4%...

Catalogue: Research World 2002
Author: ESOMAR B.V.
July 1, 2002